FICCI - Federation of Indian Chambers of Commerce and Industry
2nd FICCI-ILIA Live Session hosted on YouTube on 5th September, 2019
Keeping in mind the growing demand of Indian language content on the Internet, FICCI-ILIA organized its 2nd YouTube Live session on 5th September 2019. The objective of the webinar is to understand the need and the business potential for publishing industry to be more proactive on the digital platforms, and also the various challenges the industry faces in adopting the already in-use digital advertising tools and revenue generating models. The session shall also discuss about the monetisation potential of upcoming Indian language content led by start-ups and shall look into the matter of low interest amongst digital advertisers in Indian languages. The session shall try to carve way outs and understand the policy level support it requires to augment monetisation.
The panel members were Ms. Aditi Maheshwari - Executive Director - Vani Prakashan, Mr. Amitesh Mishra - CEO Trident Analytical Solutions/Shabdanagari, Ms. Disha Mullick - CEO Chambal Media, Mr. Sumeet Dubey - Chief Business Officer - Inuxu Media, Dr. Ashok Gupta - MD - Unicorn Books, Mr. Ramakrishnan Laxman, Head- Digital Business, ABP Networks